The partnership between Lassonde and Tel-jeunes dates back to the launch of the service on March 5, 1991. Since then, Lassonde has enabled thousands, even millions, of young people to see the Tel-jeunes contact information on Oasis brand fruit juice boxes.
The Lassonde family of businesses has always been involved in Tel-jeunes’ activities, either directly or indirectly. The President and CEO of A. Lassonde Inc., Jean Gattuso, was Honorary Chair of the Fondation Tel-jeunes Lobster Lunch in 2008 and 2009. Oasis, official presenter of the Marathon de Montréal, also made the Fondation Tel-jeunes the cause of the company’s event since 2003. This has a great impact on the foundation budget.