PONY and Tel-Jeunes Join Forces to Promote Mental Wealth
October 30, 2019
Pony—a multidisciplinary artist and activist promoting the mental wellness of teens and young adults—is proud to announce the unveiling of a brand new clothing collection called MENTAL WEALTH, in partnership with Tel-jeunes.
Pony and Tel-jeunes want to use this new association to raise teens’ awareness of the issues that affect them, more specifically self-esteem, hypersexualization, cyberbullying, tech addiction and drug and alcohol use. The proceeds from part of the Mental Wealth collection will go to the Fondation Tel-jeunes, to ensure Tel-jeunes’ continuity, outreach and the development of its services.
“I grew up with Tel-jeunes’ campaigns in the 90s. It greatly inspired the collection and encouraged me to open up when I was going through my own challenges,” says Gabrielle Laïla Tittley, Pony’s real name. “When the opportunity to work with Tel-jeunes presented itself, it felt like a natural and logical partnership! I appreciate their support and I’m happy to be able to help them reach young people who, now more than ever, seem to need a sympathetic ear.”
Fashion, art and mental health
“Art is powerful. It’s a means of expression that can be used to send messages in society. I think that this collaboration between Tel-jeunes and Pony is an excellent way to use art to raise certain mental health issues that speak to today’s young people. In addition to raising awareness and starting a dialogue about these problems, this partnership promotes Tel-jeunes’ mission, a cause near to my heart,” says Sarah-Jeanne Labrosse, spokesperson for Tel-jeunes.
The MENTAL WEALTH collection will be available starting on November 18, 2019, on Pony’s website at ponymtl.com. Also, a pop-up shop will be open in Ausgang Plaza (6524 St-Hubert Street) in Montréal on December 29, 2019. A cocktail party (5 à 7) will be held at this venue, followed by a festive launch party.
A video campaign will accompany the initiative and will support Pony and Tel-jeunes’ awareness-raising efforts. Created by Alexandre Pelletier and Gabrielle-Laïla Tittley, it is the result of a collaboration between Pony and les enfants, an advertising production company invested in creating captivating content for more than 12 years now. Several Montréal-based organizations contributed to the launch of this societal campaign, including Post-Moderne, Cult Nation, Canidé and SLA Location.