Since 1991, Lassonde has put Tel-jeunes’s contact information in the faces of several generations of young people—on their Oasis fruit-juice boxes!
The Lassonde family has been involved in nearly all of Tel-jeunes’s activities. This trust-based relationship is now heading into its third decade.
A. Lassonde, Inc. President and CEO Jean Gattuso was the honorary president of the lobster luncheon in 2008 and 2009. He sits on the Honorary Committee of this large-scale event since its beginnings. As the official sponsor of the Montréal Rock 'n' Roll Marathon, Oasis has also made the Fondation Tel-jeunes the cause of this sporting event since 2003.
All these actions translate into tens of thousands of dollars of gains for the Fondation Tel-jeunes.